By now, you’ve probably heard of Bird — the newest craze in the transportation industry.
The electric scooters are famously polarizing across U.S. cities, with many already banned from operating in cities such as Boston, Nashville, and Miami.
Despite local government backlash in some cities, Bird continues to push on with their rapid growth strategy to keep up with demand. Their latest landing launched yesterday in London, England.
In under one year, Bird has expanded to over 100 cities globally, and surpassed over 10 million individual rides. In addition, they have become the fastest startup to achieve a $2 billion valuation.
Bird’s London Pilot
British Bird-lovers can’t rejoice quite yet. The scooter company’s break into the London market comes with limitations.
As a part of the pilot agreement, Bird will only be able to operate in London’s Queen Elizabeth Olympic Park. This means that if riders deviate off of the designated route within the park, the GPS-enabled scooters will deactivate and shut down.
Why The Limitations?
Due to a 200-year old English law, e-scooters are considered illegal on British roads and sidewalks, but Bird was able to sneak past this legislation by limiting Birds to private land (Queen Elizabeth Olympic Park).
For now, there is no set end date to the pilot program and there is no clear information about how these scooters will be affiliated with the existing Bird charging program.
If you’re a Brit and you’re interested in becoming a charger, be sure to check back in with Scooter Map on updates to London’s first e-scooter program.